Viva has always held to the idea of creating for themselves rather than for the market. Today, when everything seems to float over the surface of fashion, of dreams, and all is too short-lived, they have added to their philosophy the idea of not weighing down this world with useless products, copies of things that have already been seen, interchangeable repetitions of objects that are born today and die out of fashion. Iridium is created to be exclusive, for those who understand and know how to appreciate the value of things that last and work and passion that is part and parcel of our ceramic workshop.
Iridium - Through-body coloured natural materials, compacted to a thickness of 11mm, then glazed with top quality glazes to create a product whose beauty and appearance are guaranteed to be long-lasting. A product with a significantly high breaking strength, and is resistant to scratching, abrasion, frost and staining. The Emilceramica fabricating plant in Fiorano is backed by ISO 9001 quality standards which means that all materials are created in strict compliance with environmental regulations. The Iridium series is produced with precious metallic glazes that guarantee total electrical non-conductivity, though they are more sensitive to strong acids.